Class Exercise B
Monday, January 17, 2011
Apply constructive criticism model in evaluating a design / artwork / picture.
This is the piece my groupmates and I chose to work on:
Our evaluation / writeup:
This is a piece of art showing the Intel Core i7 label with the word “intel” in the form of a stylised 3D graffiti art. The label is placed in the middle with the graffiti words surrounding it, and these elements are placed on a black glossy surface, reflecting them. There is also a line of symbols cutting across the background. The central position of the graffiti word and intel logo indicate that they are the focus of the piece. Making use of graffiti art brings out the visual dynamism and style of plain hardware labels and logos. It reflects how technology enthusiasts and hardcore gamers who usually make use of such high-end hardware and modifies them with a lot of visual style. The use of a blue background and blue edge highlights of the 3d graffiti goes well with hardware and technology, which exudes style, making them look cool and appealing. The glossy feel of the entire piece, along with the symbols running across the background as if scrolling across a screen, help to bring out the futuristic, high-tech theme of the piece. The 3D graffiti letters also have clearly defined sharp edges, giving the impression of cutting-edge technology. However, it is noted that not all the letters are readable at first glance and requires much effort to decipher. Overall, the piece is visually appealing, with a consistent style that clearly reflects the theme.
posted at
18:46
